PERSONALS OVERVIEW

Personals and online dating are becoming an increasingly important part of the adult single lifestyle. In today's fast-paced world, many adult singles no longer have the time to enjoy traditional dating and singles activities, which is why nearly 33 million people spent $650 million on online dating sites last year.

Lavalife, our Internet-based dating platform, is the world's largest independent service of its type and was honored with a “Best of the Web” citation in the dating field by Forbes magazine in 2003.

Lavalife offers single adults a positive, fulfilling, confidence-building experience by giving them the control to connect with other people who are interested in entering into a satisfying relationship, whether it's dating, relationships or an intimate encounter. Simply put, we help like-minded people connect with one another.

Singles can visit Lavalife.com 24 hours a day, seven days a week, and choose from three unique communities where they can e-mail and message other singles who share their goals and interests.

Singles in 66 cities throughout North America and Australia also have access to telephone-based services that allow them to talk with urbanites in the region of their choice. Our Lavalife Mobile service is specially designed for people on the move who like to text message or WAP browse via their cell phones.

Lavalife's safety and confidentiality measures are second to none. We protect the information and communication of our members, we never sell member contact information to a third party, and we offer member assistance services around the clock, 365 days a year.

Each day, adult singles send more than 1.3 million messages through Lavalife as they seek the encounter of their choosing with other singles.