MYCHOICEMEDICAL OVERVIEW

In recognition of the increasing demand for cosmetic plastic surgery procedures (nearly 11 million procedures were performed in 2006, a 48 percent increase from 2000), Vertrue has added MyChoiceMedical to its family of healthcare service providers.

MyChoiceMedical is a medical practice management and advertising company focused on the elective specialties. The company currently manages over 100 plastic surgery centers throughout the continental United States and contracts only with board-certified surgeons.

MyChoiceMedical prides itself on its ability to increase the net income of the companies it manages while saving consumers money. Company consultants assist consumers with finding board-certified surgeons in their local areas, scheduling initial consultations and offering pre-negotiated fee schedules that are up to 60 percent less than the usual and customary charges. MyChoiceMedical's participating physicians can also provide financing, if needed.